King of Clubs started in the summer of 2017 in Williamsburg, founded by Lance, a William and Mary alumnus and Marine Corps Veteran; and Cesar, a William and Mary MBA student and Peace Corps Volunteer, under the name Mandela Coffee, with a social mission to give back to water projects in Africa. It started out by one simple premise- providing freshly roasted coffee with a humanitarian cause.


One year later, Cesar returned to California, and Lance continued with the business. Lance changed the name of the company to King of Clubs, switched focus to selling locally, and expanded the product line to include cold brew coffee, nitro coffee, bottling, and single serve coffee. King of Clubs is the first producer of cold brew and nitro coffee in Williamsburg. In the summer of 2018, the company added accounts, gathered a following at local farmers markets, and laid the groundwork to opening its first retail location.

King of Clubs opened its first retail location at the Williamsburg Premium Outlets in April 2019, and its dedicated production facility in November of 2019. The company now supplies restaurants, retail locations, and co-branding partners with innovative and excellent coffee.