Coffee is one of the most popular drinks in the world. In fact, the coffee industry itself has been valued at $30 billion. But just who are these wonderful people who drink coffee? We do, clearly, and you probably do too. So let’s sit back, brew a cup of Mandela Coffee, and take a look at the human beings who love coffee beans.
The Average Coffee Drinker
Who would you think drinks more coffee, men or women? The answer seems to pretty definitively be men. Men and women tend to drink their coffee with different additives, too. If girls truly are made from “sugar and spice, and everything nice”, it looks like some of this sugar may come from coffee!
Coffee drinkers tend to not only be male, but also tend to be older. According to a GALLUP poll from 2012, 74% of American adults aged 55 and older drink coffee daily. However, these numbers only tell us broad trends. We know from our customers that coffee drinkers can spread across all ages and genders.
Global Coffee Love
We wish that we could say coffee is the second most popular drink in the world, after water. We wish that we could say that- but we can’t, at least not yet! The second most popular drink in the world isn’t coffee, nor coca cola, nor beer. Actually, it’s tea. Tea has been around for thousands of years longer than coffee, which didn’t enter the scene until about the 10th century. However, many hot beverage drinkers would agree that both tea and coffee can go hand in hand. Different days can call for different beverages. Whichever you enjoy, tea or coffee, either will keep you warm in the winter.
Speaking of staying warm in the winter- the countries with the largest rate of coffee consumption per capita tend to be those with longer winters. In 2015, Euromoniter found that Norway has the largest consumption of coffee per capita, followed by Finland, Canada, Germany, and Sweden. Cozying up in the cold with a mug of warm coffee in hand certainly is one of the best feelings in the world.
Coffee sales have been rising for more than the warmth that the beverage brings. In part, they have been rising due to newfound health benefits. According to the National Cancer Institute, drinking coffee, decaf or caffeinated, may extend your lifespan. Research suggests that drinking coffee also lowers the risk of diseases such as Parkinson’s disease, Type 2 Diabetes, and liver disease.
Coffee in the United States
More and more Americans are drinking coffee. In 2012, the National Coffee Association reported that 78% of American adults consumed coffee. In 2013, that number rose to 83%, and coffee sales continue to rise today. Coffee is a part of American culture, bringing people together in the mornings and throughout the day. The coffee pot is a central part of American households, where families gather for a morning pick-me-up. Cafes are a central meeting place for people in towns and cities across the country, to catch up with friends or take a breathing break from work.
Although the popularity of coffee isn’t going away anytime soon, the type of coffee that Americans are drinking is changing. About one-third of adults reported drinking gourmet coffee, a number that is rising. New companies, like Mandela Coffee, are introducing fair-trade and healthier alternatives to traditional coffee brands on the market. The coffee you drink can now bring you more than just a great taste in the mornings. Coffee can help you define your impact on the environment, your support of sustainable causes, and your support of global development initiatives.
The Future of Coffee Sales
Drip coffee remains the most popular method for coffee preparation. The majority of American households still own a drip coffee machine, although the sales of single serve coffee gadgets, like Keurigs, are rising. The rise of single serve coffee is changing the coffee market. Faster than drip coffee, this preparation method can expedite your morning routine. It allows you to be a barista in your own home, preparing your coffee just the way you like it. People today are more educated about coffee. They know what they are looking for, and just how they want their blends to taste. However, although single serve coffee may be more convenient, it also leads to the production of much more waste. Most single-serve coffee pods are made of plastic, which can head straight into landfills. That’s why Mandela’s coffee pods are made from biodegradable, eco-friendly materials.
Companies are bringing you new places to drink coffee away from home, as well as in the comfort of your own kitchen. From 1999 to 2005 alone, GALLUP found that the number of coffee shops in the US rose by 40%. Freedom in coffee choice is expanding online as well as out there in the real world.
However you choose to drink your coffee, or whatever your story is, we want to hear from you. What inspired you to start drinking coffee? Do you have any special coffee tricks that set you apart from other coffee aficionados? Share your stories with us at firstname.lastname@example.org.
-The Mandela Coffee Team